Run Fax and Order Intake Without a Dedicated Team
In many imaging organizations, teams are still relying on people to read faxes, re-enter orders, and chase missing information. Every manual handoff adds delay to the patient journey and pressure on already lean staff.
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What You Will Learn from This Episode
You will learn how leading radiology teams:
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Kelsey Mascarel walks through the full conversation.
Staff Doing Work That Software Should Handle
In many imaging organizations, teams are still relying on people to read faxes, re-enter orders, and chase missing information. Every manual handoff adds delay to the patient journey and pressure on already lean staff.
Kelsey Mascarel has lived that reality first-hand. Before automation, her team had full-time employees just to manage fax intake and get orders into the system. That made it harder to keep up with rising volumes, shrinking reimbursements, and growing expectations from patients and referring physicians.
When document intake and fax processing depend on manual work, it is expensive, slow, and fragile.
Customer Success as a Strategic Partner
In this episode of Keeping Up with AbbaDox, Kelsey Mascarel, Director of Customer Success, joins host Pierre-Antoine Tricen, VP of Marketing at AbbaDox, to talk about what happens when customer success steps in early and stays close to the workflow.
Understand success metrics and workflows before go-live · Map real pain points to solutions instead of just showcasing features · Use AI to handle document intake, fax routing, and repetitive tasks · Build trust with teams who are skeptical about letting go of manual control
I hired two to three FTEs just to help us get faxes in the system … faxes sitting there with orders, with patient information that needed real treatment.
“We’re using AI to get rid of the tedious tasks and the little clicks, and freeing up your team.”
The honest version of this story is not headcount reduction. Kelsey is explicit that humans still make the decisions that need judgment, and that is by design. What changes is what the day is made of: document intake, incoming orders and scheduling stop consuming three people’s attention, and that attention moves to patient conversations and clinical guidance, the work that only a person can do.
How AbbaDox approaches customer Success / Fax AI with CareFlow
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