Voices of Experience · Webinar
Episode 2August 2023

Radiology Then and Now

The technology changed everything except the part that mattered most: whether the referring physician ever walks down to radiology.

Hosted by Dianne Keen  ·  with Barbara F. Rubel; Dr. William Beckett; Patricia Kroken; and Emily R. Groce, MHA, CMPE
Guests
Barbara F. Rubel
Barbara F. Rubel
Senior VP, Marketing & Client Services, MSN Healthcare Solutions
Dr. William Beckett
Dr. William Beckett
Neuroradiologist, Radiology Associates of Dothan
Patricia Kroken
Patricia Kroken
Director of Education and Corporate Communications, MSN Healthcare Solutions
Emily R. Groce, MHA, CMPE
Emily R. Groce, MHA, CMPE
ICCE Operations Director, Radiology, Medical University of South Carolina
The takeaway

Faster reporting removed the reason for a referring physician to walk down to radiology. The efficiency was real, and so was the conversation it replaced.

$50
A 1993 deductible, against five figures today
60 days
In AR used to be excellent; now it is two weeks
1992
When charges gave way to a standardized fee schedule
15 minutes
A whole MRI now, where it began in 1984
The recap

What four decades changed in radiology, and what it quietly cost

In this Voices of Experience webinar, Dianne Keen is joined by four people whose careers span the change: Barbara F. Rubel and Patricia Kroken of MSN Healthcare Solutions, Emily R. Groce of the Medical University of South Carolina, and Dr. William Beckett, a neuroradiologist in private practice in Dothan, Alabama. The brief is deliberately wide: what the work was like early on, what it is like now, and which of the two is actually better.

The technology is the spine of the conversation but not the point of it. The panel keeps returning to what the speed took away: the referring physician who used to walk down to the reading room, the vocabulary that survived the darkroom, and the professional relationships that outlasted every system any of them has been made to learn.

In this episode

Four things worth your time

Marketing Radiology Before Anyone Called It That: What the job looked like when it meant two reps, referral pads and a box of candy, with no activity tracking and no CRM anywhere, and what changed the moment the calls started being written down.
The Reading Room Nobody Visits: Why referring physicians used to come down to radiology and no longer need to, what that did to the consultative relationship, and what is lost when the report simply arrives instead.
The Wet Read Outlived the Film: How a term from the darkroom became shorthand for a preliminary read, and why it still does real work across shared and newly acquired sites.
The Human Part, Which Did Not Change: Work-life balance, career growth, and the professional relationships and associations that turn out to have been the constant across every technology cycle in the room.

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