Voices of Experience · Webinar
Episode 3October 2023

One in Eight

Two people who spent their careers in radiology found out what the other side of the exam feels like.

Hosted by Dianne Keen  ·  with Katie Robbins and Kelly Spilios
Guests
Katie Robbins
Katie Robbins
President and Owner at Frame 42 Marketing
Kelly Spilios
Kelly Spilios
Director of RCM Operations at StreamlineMD
The takeaway

Both guests knew the workflow, the terminology and exactly who to call. Almost nobody else arriving for the same appointment knows any of it.

One in eight
And the panel's question is which one
13 months
Is not a year, which is the whole point
15 years
In practice-side radiology before the marketing firm
Never 100%
Prepared for October, even having built it
The recap

What the exam feels like when you are the patient

In this Voices of Experience webinar, Dianne Keen is joined by Katie Robbins, President and Owner at Frame 42 Marketing, and Kelly Spilios, Director of RCM Operations at StreamlineMD, both of whom had spent their careers in radiology before being diagnosed with breast cancer. The host opens by correcting herself on air: she had assumed a radiology audience already knew this subject, and says plainly that she was wrong to think so.

What follows is about what professional knowledge does and does not do for you once you are the patient. Both guests had the vocabulary, the contacts and the ability to get a question answered quickly, and they use that to show how much harder the same weeks are for someone with none of it. They also talk about the part that continues after treatment ends, about what October feels like from the other side of the campaign, and about what practice leaders owe the staff who meet these patients every day.

In this episode

Four things worth your time

Knowing the System, and Needing It Anyway: What it is like to receive this diagnosis with a career's worth of radiology knowledge and a contact list to match, and what that reveals about the patients who have neither.
The Part That Does Not End With Treatment: Why survivorship keeps going long after the last appointment, and what both guests want colleagues to understand about the follow-up years.
October From the Other Side: What breast cancer awareness month feels like for someone who used to build the campaigns and now has the diagnosis they were built for.
Take Care of Your People: The argument to practice leaders that a rushed and unsupported front desk cannot give a patient a good experience, and why it lands differently coming from someone who has been on both sides of it.

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