On the Road Again

Why 'just showing up' never wins the room

In this Voices of Experience conversation, Dianne Keen is joined by Matt Ostrum, Chief Development Officer at MBMS, LLC, for a candid look at conference life, work travel, and what it takes to represent your organization well while constantly on the move. Drawing from years in radiology business development, Matt shares why successful travel is never about simply showing up. It starts with clear goals, intentional planning, and knowing exactly who you need to connect with before the trip even begins.

Together, Dianne and Matt explore the often-overlooked reality of conference ROI: the trust-building conversations that happen outside the booth, after the sessions, and in the quieter moments where real relationships take shape. They also unpack the practical side of life on the road, from mindset and preparation to networking, pacing, and staying effective through the demands of frequent travel.