Building a marketing strategy tailored to an audience of local referring physicians is imperative to growing your radiology practice. While there may be many approaches, the best way to develop and manage your strategy is through a robust customer relationship management tool (CRM) that tracks your historical and current referral data. Unlike other CRM’s, AbbaDox CRM provides your practice manager and marketers with a flexible, radiology-centric solution designed from its inception to help radiology practices streamline the referral marketing process. This tool integrates directly with your RIS to monitor and categorize analytics in real-time. With a comprehensive and highly specialized CRM, you can easily uncover trends across your referring physicians by modality, service type, location, and more. By diving into your practice’s data through intuitive reports, you can compare your referral marketing efforts with actual physician output to determine ROI. Ultimately, you’ll be able to quickly discover what’s working, what’s lacking, and which areas/physicians need more attention, so you can continuously enhance and adjust your referral marketing campaigns.