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13.05.2025 SPOTIFY COVER KEEN INSIGHTS CAROLINE
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Podcast

June 2025

Episode 16: Strategy, Data, and AI

with Caroline Leger

In Episode 16, Dianne Keen explores the evolving landscape of marketing strategy and AI with Caroline Leger, Founder of Leger & Co. They discuss the importance of integrated marketing, the shift toward a holistic brand approach, and the ethical use of AI in marketing operations. Key topics include brand integrity, cross-departmental collaboration, the impact of generative AI on content creation, and how to effectively prompt and guide AI tools for optimal results.

This episode offers actionable insights into balancing strategy, empathy, and technology to build sustainable, customer-centric marketing practices

 

 

Guests

Profile photo of Caroline Leger
Janinne Walker Senior VP at Radiology Matters

Key Discussion Points:

  • Integrated Marketing Strategy:
    Highlights the importance of aligning tactics across departments to create cohesive, effective campaigns.
  • Brand Identity and Consumer Trust:
    Explores branding as an emotional connection built through consistent experiences, not just visuals.
  • AI as a Strategic Tool:
    Covers using AI thoughtfully to support—rather than replace—human insight in content creation and planning.
  • Empathy-Driven Messaging:
    Emphasizes compassion and consumer perspective as foundational to successful marketing communication.

"Don’t let AI over-complexify just because it can. Start with a clear goal, and let it enhance what you’re already doing." - Caroline Leger

 

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