Doug Rufer Joins AbbaDox Team as Director of Sales & Marketing

AVENTURA, FL (July 7, 2021) – We are pleased to announce that Doug Rufer has recently joined the AbbaDox team as our new Director of Sales and Marketing where he will help usher us into a new era of corporate growth while growing the AbbaDox brand in the healthcare IT industry.

Doug brings over 25 years of healthcare IT sales, market development, and product leadership experience in the radiology industry, where he has successfully led the sales process of multiple large-scale health systems during his career.  He most recently joins us from Mach7 Technologies, where he was a Sales Director for the Southeast, Midwest, and Western regions of the US and enjoyed a very successful career selling complex Enterprise Imaging and PACS solutions to large IDNs, hospitals, and radiology groups.

Prior to Mach7, Doug led a team of Technical Pre-sales Consultants at Agfa Healthcare and held product and sales leadership roles with Carestream Health, where he was responsible for the North American launch and market growth of their Radiology Information Solution.  Additionally, Doug has held various sales and clinical product roles with Fuji, McKesson, and GE.

Doug holds a Bachelor’s degree in Business Administration from Xavier University and an Associate’s Degree from Kent State University, with an active license in Radiologic Technology (ARRT).  He also has clinical experience in MRI, CT, and trauma radiography.  He is currently serving on the steering committee for the University of South Florida’s (USF) post graduate digital marketing program.  Doug frequently contributes thought leadership articles and social media content on enterprise imaging and other industry topics in medical imaging, and has written for several healthcare IT blogs, print publications, and participated in healthcare IT panel discussions.  Doug currently resides in eastern Orlando, Florida with his wife and college age son.

Please join us in welcoming Doug in his new role!

For more information on AbbaDox’s industry-leading solutions, visit

About AbbaDox

AbbaDox is a software-as-a-service company and a leader in radiology information management services. AbbaDox and its suite of mission-critical applications allow radiology organizations to adopt new technologies and transform their traditional on-premise IT infrastructure into a modern, scalable, and secure radiology information system.

With its innovative solutions, AbbaDox improves operational workflows, enhances key stages of patient care delivery and coordination, and provides powerful business and analytics tools. AbbaDox offers a complete enterprise solution for imaging practices and radiology departments through seamless integration and interoperability with best-in-class vendors that offer speech recognition, image viewing, billing, and patient transportation. To learn more, visit or follow AbbaDox on social media.

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