FORT LAUDERDALE, FL – December 10, 2014 – Placing a world of specialized marketing information at the user’s fingertips, IDS debuts at RSNA 2014 AbbaDox CRM version 2.0 with advanced new architecture, enhanced database design, intuitive graphical interface, innovative geographic mapping functionality, rich analytics, and a robust marketing toolset. Together, these and other leading edge features make the easy-to-use SaaS application a comprehensive marketing resource in today’s competitive medical environment as well as a versatile mobile tool for marketing on-the-go.
The new CRM application was specifically designed with the growing number of iPad, tablet and mobile phone users in mind. It seamlessly supports all mobile Mac, Android, and Blackberry devices, in addition to desktop PCs. Currently, hundreds of medical sites and marketers around the country rely on the leading edge AbbaDox CRM application, which is optimized for radiology providers in particular, to measure, manage and grow referring physician relationships. IDS is pleased to offer this new application in response to user demand and to leverage new technological breakthroughs.
AbbaDox CRM 2.0 also introduces an innovative interactive map function showing all potential and existing referrers located in close proximity to a provider’s locations. The feature helps executives and marketers pinpoint new prospects with strong relationship potential, while highlighting the locations of practices already referring patients. Map display can be filtered by medical specialty, current relationship status and a range of user defined fields.
The feature also can be used to identify clusters of underserved regions to target appropriate providers for new relationships. Integrating seamlessly with a RIS, HIS or EHR, it automatically extracts relevant existing referral data in real time and enables monitoring and trend analysis to track referral patterns.
“Many of our existing clients refer to the AbbaDox CRM as an important strategic business tool relied on to track referrals in real time,” says Yaniv Dagan, CEO of IDS. “We added the new mapping function to bring even more power to our real-time data. It is extremely useful to assess, plan and measure marketing initiatives. Overlaying real-time data on the geographic map provides executives with an unparalleled tool to effectively compete in their regional markets.”
In the near future, the application will provide a robust built-in database of nearby medical practices in all specialties, hospitals and related medical facilities. This will be enriched on an ongoing basis with relevant marketing business intelligence. The flexible CRM interface also supports user defined fields for such information as payer mix and accepts detailed notes on all entries.
Dagan points out that the CRM’s state-of-the-art features help sites easily manage prospects and track lead activities. The application automatically converts leads into referral accounts immediately after a patient enters the practice. With alerts, reminders and follow-up paths, it enables users to plan and track all marketing activities and measure their success. Built-in analytics also enable tracking of marketing staff productivity and impact of the overall program.
“In today’s competitive healthcare marketplace, every practice must make maintaining and expanding their referral base a priority,” says Dagan. “AbbaDox CRM can take much of the time and expense out of this. It helps users focus efforts where potential is greatest and manage a sophisticated campaign all in one comprehensive application.”