This may sound simple in theory. However, in actuality, it can be very difficult, especially when your diagnostic imaging center is located in a saturated market. So, how do you go about improving referring physician relationships and referral appointment volume?
As a radiology practice or diagnostic imaging center, your physician referral volume directly correlates to your practice’s overall success. The more you actively and effectively engage with referring physicians, the more referrals you will receive. In turn, these strong relationships and accelerated rate of referrals will grow your appointment volume and bottom line.
Building a marketing strategy tailored to an audience of local referring physicians is imperative to growing your radiology practice. While there may be many approaches, the best way to develop and manage your strategy is through a robust customer relationship management tool (CRM) that tracks your historical and current referral data. Unlike other CRM’s, AbbaDox CRM provides your practice manager and marketers with a flexible, radiology-centric solution designed from its inception to help radiology practices streamline the referral marketing process. This tool integrates directly with your RIS to monitor and categorize analytics in real-time. With a comprehensive and highly specialized CRM, you can easily uncover trends across your referring physicians by modality, service type, location, and more. By diving into your practice’s data through intuitive reports, you can compare your referral marketing efforts with actual physician output to determine ROI. Ultimately, you’ll be able to quickly discover what’s working, what’s lacking, and which areas/physicians need more attention, so you can continuously enhance and adjust your referral marketing campaigns.